Privacy Policy

Smith of Keynsham Data Privacy Policy

This policy refers to Smith of Keynsham and how personal data is processed in compliance with the Data Protection Act (DPA) 1998 and the new General Data Protection Regulation (GDPR) which comes into effect from 25th May 2018.  This policy applies to data subjects of Smith of Keynsham and users of  The use of cookies and analytic software is also explained. 

Headings within this policy are inserted for the convenience of the reader only and are not to be considered when interpreting this policy.


Personal data is any information that could identify a person (data subject).  Personal sensitive data relates to information concerning a data subject’s racial or ethnic origin, political opinions, religious beliefs, trade union activities, physical or mental health, sexual life, or details of criminal offences.

A data subject is any identified or identifiable person whose personal data is processed by the data controller.

A data controller determines the purposes for data processing and the way personal data is processed.

Processing is any action or actions performed on personal data such as collection, organisation, storage, erasure or destruction.

Data Collection

Smith of Keynsham collects personal data that is required for the provision of products and services.  This primarily includes contact details such as:

  • names
  • addresses
  • telephone numbers
  • email addresses.

Smith of Keynsham collects any additional data received by email, letter, telephone, through or by any other means of correspondence.  Smith of Keynsham can store personal data obtained from social media interactions outside of social media platforms if correspondence regarding products and services is received.

Data Protection

Smith of Keynsham takes appropriate legal, organisational and technical measures to protect personal data consistent with applicable privacy and data security laws.  A variety of security technologies and procedures are used to help protect personal data from unauthorised access, use or disclosure.

Data Retention

Smith of Keynsham retains personal data for no longer than it is necessary for tax purposes, the reason(s) it was originally collected and where otherwise required by law.  Personal data can be reviewed at any time to determine whether it is still needed which can result in the destruction of personal data.

Please be aware that companies can keep personal data for longer if kept for public interest archiving or statistical purposes.


Smith of Keynsham acts as a data controller by processing personal data.  Processing is always with legitimate interest and compatible with the reason(s) the data was originally collected.

Smith of Keynsham uses personal data for the following reasons:

  • to understand the needs of data subjects and provide requested products and services
  • to improve products and services
  • internal record keeping
  • to contact data subjects regarding products and services and in response to enquiries.

Smith of Keynsham may be required to process personal data for investigating, detecting and reporting crime; to demonstrate compliance and to actively comply with industry standards and any laws and acts that may apply. may contain links to external websites.  Smith of Keynsham is not responsible for the practices of other websites and encourages visitors to read the privacy policies of every website that collects personal data.


Data may be obtained from cookies through  Cookies are small text files that are placed on a device by websites when they are visited.  Cookies enable delivery of more personalised content and are widely used to make websites work or work more efficiently.

Most web browsers allow some control of most cookies through the browser settings.  Please note that in a few cases some website features may not function if cookies are removed from the browser.

Google Analytics

When is visited, a third-party service called Google Analytics is used to collect standard internet log information and details of visitor behaviour patterns.  This is to discover factors such as the number of visitors to various parts of the website.

This information is processed in a way that does not identify anyone; Smith of Keynsham does not make, and does not allow Google to make, any attempt to find out the identities of those visiting


Data subjects have the following rights regarding their personal data:

The right to be informed

Data subjects have the right to clear, transparent and understandable information regarding their rights and how Smith of Keynsham uses their personal data.  This is the purpose of providing data subjects and visitors to with a data privacy policy.

The right of access

Data subjects have the right to access their personal data that is being processed by Smith of Keynsham.

The right to rectification

Data subjects are entitled to correct their personal data if it is inaccurate.

The right to be forgotten / erasure

Data subjects are entitled to request the deletion of their personal data where there is no exigent reason for Smith of Keynsham to continue processing it.  Please be aware that there are exceptions to erasure.

The right to restrict processing

Data subjects have the right to put an end to the processing of their personal data in certain circumstances.  Smith of Keynsham can continue to store personal data when processing is restricted but may not further process it.

The right of data portability

Data subjects have the right to acquire and reuse their personal data, as well as the right to have their personal data directly transferred to third parties in certain circumstances.

The right to object

Data subjects have the right to object to Smith of Keynsham processing their personal data.

The right to withdraw consent

Data subjects who have given consent to Smith of Keynsham to process their personal data have the right to withdraw their consent at any time.  Any processing of the data subject’s personal data up to that point is not unlawful.

The right to complain

Data subjects have the right to make a complaint to the Information Commissioner’s Office (the data protection authorities) if they believe their personal data has not been processed in compliance with data protection law.

Please contact Smith of Keynsham to arrange a suitable time to discuss personal data and the practise of rights.  Contact details can be found at

Smith of Keynsham may occasionally update this policy therefore data subjects and visitors to may want to review it each time personal data is provided.